Youssef Gergi Abed (1911-2006), also known as Pepe Abed, was a Lebanese adventurer, explorer and entrepreneur. He is considered to be the epitome of Lebanon's golden age. Nicknamed 'The Hugh Hefner of the Middle East', he was frequently linked with a series of beauty icons from around the world. In 1962, he opened the Pépé Abed Museum in Byblos, adjacent to the Fishing Club. This museum gathers Greek, Roman and Phoenician antiquities that Pépé Abed plucked from the bed of the sea during decades of diving. The museum is supervised by UNESCO.