The story began in the 1920’s when Ramzi’s great grandfather started his handmade soap-making craft in Bchamoun, Mount Lebanon. Ramzi’s grandfather, Wajih Hassan, took over the business in the 1950’s, growing it under the brand name “Saboun Hassan”. The soap was distributed across all of Lebanon and became a market leader for more than 20 years. In 1981, due to the unfortunate Lebanese civil war, he was forced to retire at the peak of his success. Saboun Baladi is a 100% handmade natural soap made from pure olive oil following the traditional artisanal techniques that helps preserve all the oil’s benefits. Saboun Baladi is a soap that carries more than 90 years’ worth of heritage and craftsmanship, presented in modern packaging and sizes to fit today’s needs. It aims to introduce the new generations to the benefits of real olive oil based handmade soap and to revive this traditional Lebanese handcraft in a modernized approach.