Facing a crumbling industry and a massive drop in furniture manufacturing, the Private Sector Development (PSD) Program, funded by the European Union and implemented by Expertise France with local and international partners, has identified an opportunity for a potential revival of the industry. Within this scope, Minjara was established. Capturing the essence and unique know-how of the furniture producers in Tripoli, Minjara positions itself as a furniture brand and a business support hub (platform) for all the carpenters of Tripoli. The brand features the work of renowned furniture producers in Tripoli, built on a solid foundation of heritage and modernity. Every piece of Minjara furniture undergoes strict control at every stage of production, ensuring the best quality standards for customers. An old building within Rashid Karami International Fair in Tripoli, designed by the famous architect Oscar Niemeyer, has been selected to host the platform. Spread over an area of 1500 square meters, the building was renovated while preserving its original architecture. It was furnished by Tripoli’s carpenters and fully equipped by Expertise France with modern machines. The platform was inaugurated on September 2018 under the patronage of Prime Minister Saad Hariri. The platform stands today as a networking and clustering space proposing a 360° package of services to support the furniture sector in Tripoli.