Tony Ward Couture is a Fashion House that shows at the Paris Fashion Week. The designer, who graduated from L’École de la Chambre Syndicale de la Couture Parisienne, deepened his knowledge of Couture techniques at Dior, Chloé, and Lanvin for seven years in Paris before creating his own label.
Tony Ward transformed his family’s couture house, established by his father in 1952, into an international brand. He creates collections that combine innovation and masterful cuts and lines. His creations attract members of Royal Families, Celebrities, and high-end international stores.
Aptly named ¨The Architect of Detail¨, he draws his inspiration from contemporary Architecture, which helps him envision sculptural forms, create innovative techniques and play with the boundaries of light and transparency.
Tony Ward grew up during the civil war in Achrafieh. He spent his time surrounded by beautiful fabrics in his father's workshop, learning the trade. He then moved to France to pursue a career in fashion. With little money in his pocket, he multiplied small jobs to pay for his stay. He lands a job at the Lanvin fashion house. Claude Montana financed his studies at the École de la Chambre Syndicale de la Couture Parisienne. For seven years, Tony Ward studied and worked in famous fashion houses, in particular with Karl Lagerfeld at Chloé and Gianfranco Ferré at Christian Dior.
He opened his own studio and fashion house in Beirut in 1997, where he produced and exhibited his first pieces. He presented his first Beirut collection entitled Eden in Rome in 2003. After celebrating the 60th anniversary of the founding of his family workshop, the designer moved to his new premises in Achrafieh along Hotel-Dieu Avenue in Beirut. The headquarters of the house includes the boutique, workshops, and sewing rooms, in a modern building designed by the architect Alphonse Kai.
In 2007, he opened a boutique in Moscow. Tony Ward is the first international stylist and fashion designer to export a line of clothing to Russia while the rest of the designers focus on the Gulf countries. In 2013, he presented his Frozen Memories collection in Moscow at Mercedes-Benz Fashion Week. The models were Miss Universe 2013 candidates, they all wore Tony Ward Couture dresses.
In 2008, his brand started a luxury ready-to-wear line, he then specialized in the ready-to-wear wedding dress market. After 10 years of shows in Rome during the Italian Fashion Weeks, Tony Ward decided to present his collections in Paris. In 2014, the designer was chosen to dress the 12 finalists of the Miss France 2015 elections, followed by more than 8 million viewers live on the French channel TF1. The designer chose the airy tulle evening gowns delicately embroidered with beige and blue hues from the Prêt-à-Porter Spring-Summer 2016 collection to dress the candidates. At the event, Miss France 2015 Camille Cerf and Miss France 2010 Malika Menard also wore Tony Ward branded clothing.