Joanna Dahdah’s debut collection, Muse, has been featured on the pages of Italian Vogue and won her ‘Best Newcomer 2010’ at London Jewellery Week, placing her with the jewellery elite amongst a hundred of other aspiring jewellery designers, and retail stars in the 2010 ‘Hot 100 ’ influential people in the UK jewellery industry sponsored by Professional Jeweller. In 2012 Joanna won a ‘Sherif de la Mode’ during Paris Jewellery Week.
Having discovered her interest in jewellery making from an early age, Joanna’s inspiration and style has been guided by her passion for art, an acute and unconventional sense of beauty, an instinctive understanding of materials and unique craftsmanship. Her collections are interpreted through these unique insights and instincts. As jewellery rapidly became Joanna’s passion, she angled her studies towards making it her career. After graduating in Jewellery Design from the famous Central St. Martin’s, Joanna was immediately picked up by Swarovski. Renowned for their support of young talent, Joanna was commissioned to design a piece for their 2012 trend forecasting book. Eager to advance and expand her knowledge of diamonds and precious gemstones, Joanna then enrolled in a gemology course at the prestigious GIA in London.
Since qualifying as a gemologist, Joanna has launched her brand in the UK, Italy and Beirut, where she opened her flagship jewellery boutique at the beginning of December 2010 in Achrafieh. She stocks her own designs as well other designers she finds all over the world. Keen to grow her business she created two new multi-brand corners in both ABC Dbayeh and Achrafieh in 2016, called The Corner by Joanna Dahdah.