Tala Hajjar was the marketing director for jewelry designer Azza Fahmy in Cairo, after studying fashion design and marketing in London, Paris and Beirut. Studies in political science, an obligatory stop, to please her parents - her father, the late Issam Hajjar, was a deputy from the Chouf -. Then, a year at the Central Saint Martins College of Art and Design, two years at Es Mode and a last stop in Paris to get a degree in fashion marketing. Tala is almost ready to be an entrepreneur and creative. After an internship at Lancel, a dream stop, the young woman returns to Lebanon to get married. She entrusts the magician Rabih Kayrouz with the delicate task of making her dress. This is the beginning of a long, friendly and professional collaboration. She works, for three years, at his side as director of marketing and public relations. In November 2008, Rabih and Tala launched Starch, a non-profit organization based in Beirut with the objective of launching emerging Lebanese designers.