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Perverse Label

    "Perverse Label" is a gender-neutral brand that provides distinctive pieces targeting venturous individuals around the globe. What inspires the brand is the existence of a huge melting pot of genders, personalities, ethnic backgrounds, and every single aspect varying from a person to another. The uniqueness of "Perverse Label" is translated by its ability to mix and match more than one fabric boldly creating distinguished pieces. In February 2016, Lobnan was selected by STARCH Foundation. Lobnan's second collection "Shadows Of My Reflection" and the third one "The Supernovas" were both showcased at Fashion Forward Dubai presented by STARCH Foundation. The six collections that followed “The Supernovas” were meticulously done, shown at pop ups and displayed in stores in Beirut. His tenth collection “Li Beirut” was launched on the 5th anniversary of “Perverse Label”. The collection was inspired by the shape and colors of the horrific explosion that hit the city of Beirut on the 4th of August 2020. The collection was ethically and sustainably produced and sourced from deadstock fabric shops in Beirut.