Born in Beirut, 1989, Lobnan Mahfouz’s passion for art has been within him since ever. He was 14 when he realized that this love can be translated into fashion. Therefore, he graduated with an honorary degree in Fashion Design and Pattern Drafting at ESMOD Beirut 2011. This opened many opportunities of internships with reputable fashion designers in Lebanon, which led him after that to work with fashion companies in Turkey, India, and China. In November 2015, Lobnan launched his first collection “11:11” under the brand’s name Perverse Label.
Perverse Label is a gender-neutral brand that provides distinctive pieces targeting venturous individuals around the globe. What inspires the brand is the existence of a huge melting pot of genders, personalities, ethnic backgrounds, and every single aspect varying from a person to another. The uniqueness of Perverse Label is translated by its ability to mix and match more than one fabric, boldly creating distinguished pieces.
In February 2016, Lobnan was selected by STARCH Foundation. Lobnan's second collection, "Shadows Of My Reflection," and the third one, "The Supernovas," were both showcased at Fashion Forward Dubai presented by STARCH Foundation. The six collections that followed “The Supernovas” were meticulously done, shown at pop-ups and displayed in stores in Beirut. His tenth collection, “Li Beirut,” was launched on the 5th anniversary of Perverse Label. The collection was inspired by the shape and colors of the horrific explosion that hit the city of Beirut on the 4th of August 2020. The collection was ethically and sustainably produced and sourced from deadstock fabric shops in Beirut.