Born and raised in Paris until the age of 18 years old, Nadine Mneimneh came back to Lebanon in 2001 to pursue a degree in business administration at the American University of Beirut. Her interest for fashion was revealed after attending a styling course at Istituto Marangoni in 2004, after which she carried on with 6 years of experience in the industry. During that period, she also obtained a bachelor degree in fashion design and pattern making from ESMOD. In 2010, she launched her own ready-to-wear label with the help of the STARCH foundation, a project initiated by designer Rabih Kayrouz and partner Tala Hajjar, aiming to showcase and promote up-and-coming Lebanese designers.
In July 2012, Nadine opens her atelier in Beirut. Nadine believes contemporary fashion and sustainability go hand-in-hand. Having an ethos is not about branding or positioning, but a necessity when working in an industry that has a massive impact on the environment and on people. Being based in Beirut, she continuously strives to find new ways to improve her practices. So far, she has been following the slow fashion movement by
- Keeping traditional methods of producing garments; since the beginning, she has been handling the sampling and production of her collections herself at her atelier, favouring quality over quantity with utmost attention to finishing. She finds inspiration in traditional garments and ancient craft, and likes to experiment with different hand manipulation techniques.
- Vouching for conscious consumption; her aim is to produce timeless collections, with pieces that would age gracefully a woman's closet. This is why she doesn't relate to the fast fashion rhythm and prefers to focus the construction and fit of her pieces, and to carefully choose fabrics and materials.
- Minimizing fabric waste; one of her goals as a designer is to benefit the local community, and she does by procuring fabrics from local vendors. Besides, she would also use dead-stock fabrics and re-purpose fabrics scraps into patchworks to create limited-edition pieces.