Roula Salibi is an up-and-coming Lebanese contemporary jewelry designer. Her previous brand, |Roula Dfouni|, has been spotted by the who’s who of the industry in Europe and featured in major international publications such as Vogue UK, Vogue Germany, etc. She has showcased her work in the most prominent design fairs and platforms in Europe and Dubai: Not Just a Label (NJAL), the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion; TRANOI Paris, Pure London, Dubai Forward. in 2016, she was also selected to participate in Passion Origins and Beliefs in Vicenza, Italy, that brings together 100 of the most ground-breaking independent designers, to meet and engage with hundreds of Italy’s most distinguished manufacturers, suppliers and key figures within the fashion industry.
She recently uplifted the brand | Roula Dfouni | to become | MINIMALIST | with a new concept and collections. The interest the brand has garnered has given her the confidence to grow it internationally. Her experience with the international market and with buyers she got to encouter in meeting has led her to rethink her brand's positioning, locally and internationally. Even with the years of experience and the impact of social media, she realised that she needed to change, to fit in, to reach more and connect. "Minimalist" is her new branding with a new flair: simple yet elegant; easier to wear; talks to everyone and can be purchased at very competitive prices.