Through her young age, Léonie Freiji always had a calling of art. She's a painter, a dentist, and a designer. Léonie's concept is to evoke positivity and strength through fashion. Her ultimate aim is to empower women through eye-catching and non traditional items. She believes in breaking down the female stereotype and aspires to tackle the thorny issues of inequality. The brand has a rough identity as it speaks to the sophisticated, stylish, and empowered women of today. Léonie has proven in a short time her excellence in this field, as her designs were featured on several regional magazine covers in the Middle East, and international programs such as StarAcademy. She has also been elected as Woman of the Month by El Nashra Online Newspaper.