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Layal Kazma is a conceptual fashion and textile designer whose values are based on the balance between modern innovation, structural silouettes, and unparalleled colour combinations. She graduated from the Lebanese American University in collaboration with London College of Fashion (UAL) and Elie Saab. Layal Kazma's main philosophy involves the saying: “Out with the old, and in with the new.” She strongly believes that design cannot just keep recreating the past. "Of course, classics and traditions are beautiful, but we cannot keep recreating what has already been done ... We need new­ traditions and the goal is to be ourselves, not our past; and to give something new to our future," states the designer. Her mission is to create a language that will be remembered as today and not as a copy of yesterday.