Born and raised in Beirut, Salim Cherfane came into fashion by way of graphic design and art direction, both of which he studied at L’Academie Libanaise des Beaux Arts (ALBA). Salim sees the world in pulsating colours and is very playful and vibrant, just like his sense of fashion. He collages bold colors, loud patterns and clean cuts, creating versatile ready-to-wear compositions that are graphic and fun. He was selected by Starch Foundation in 2018 to showcase his first fashion collection. Design makes him happy and he would like to pay that forward by creating pieces that make people shine. Jeux de Mains is his first fashion label.