From the moment she stepped into the fashion world, Jessica Khoueiri-Achkar has believed in the empowering role fashion takes on, and uses that to her strengths. Born in 1987, Jessica has always enjoyed arts and crafts. She loves doing anything that involves working with her hands, and while at school, she spent most of her time drawing dresses. Yet, she never expected or even thought that she’d actually become a fashion designer herself! After finally deciding to study Fashion Design at Instituto Marangoni in London and graduating with honours, she moved back to Beirut where she set up and launched Jessica K, her contemporary women’s wear label that has gained a cult following amongst the capital’s fashion-savvy crowd. Organized, meticulous and a perfectionist down to the very last detail, Jessica is focused on always creating something new, something exciting. She is determined to inject her sense of refinement and urban chic into every single piece she creates. A wife and mother of two, Jessica Khoueiri-Achkar is tireless by nature. Even when she’s not working, she is constantly finding inspiration from everything around her, especially from the quality time she spends with her family, which also explains her most recent undertaking: LITTLE BLUFFERS , a kid’s clothing label launched in 2015. In other words, Jessica does what she loves, and it looks like there’s no slowing down in sight.