Founded in 2019, HH The Brand drew inspiration from Hazem Haddad’s love for shoes, travels, the diverse cultures, and more specifically, the subcultures he has encountered. As a child growing up in El Mina, the coastal port city of Tripoli – Lebanon, his universe consisted of the sea with its powerful waves, mesmerizing sunsets and watching dolphins and turtles. His aim is to create minimal, timeless pieces that do not follow ephemeral fashion trends. He designs gender-neutral footwear and accessories, handcrafted in Beirut to stand the test of time by the hands of Armenian master artisans who turn his sketches to reality. Environmentally friendly products are the future; the leather they use is therefore sourced from deadstock shops and all the packaging is made of 100% recycled paper.