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  • Lebanese designers
  • fashion design

Geitawi, Beirut district

EM BASICS was launched in 2015 by Michella Bteiche, with an endless passion for fashion and style. Michella's initiative started from a personal appreciation and liking for classic vintage clothes as a professional stylist. The brand aims is to create a balance between casual wear, high-end fabrics, and neat straight cuts.

Every season, they bring more styles keeping the focus on the woman who wears them. Their pieces are curated to last forever while emphasizing on sensual silhouettes and a laid back feminine style.